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Welcome to Savy & Elle
I’m Sarah - the founder, maker, and mum behind the brand, lovingly creating custom baby & children’s accessories and décor from my little home studio in my garden.
Inspired by Motherhood
When I became a first time mum to my daughter Savannah, it reignited my creative side and I picked up my needle and thread again.
Becoming a parent and realising there wasn't many options in the market for what I desired inspired me to design accessories that are not only beautiful, but also gentle, practical, and safe for delicate newborn skin.
With each piece, I blend classic charm with comfort, using only the softest, highest quality natural materials.
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We're also stocked in...
We love supporting small businesses! We're proud to be stocked by independent boutiques that share our love for timeless treasures. Explore them below!
Little Sparks, a Scandinavian-style play cafe which offers modern role play for your little people aged 0-5 years, alongside high-quality food, homemade delicacies, and our own local blend of coffee. in the heart of Churchtown, Southport.
In October 2026, Wrap and Joy opened its first independent shop in the heart of Formby Village, bringing its own collections and a handpicked community of makers together under one roof. More than just a gift shop, it is a place to discover lovely things, made by lovely people, with something special for every occasion.
From one mum to many
What began as babywear for my daughter, soon grew into a small collection for friends and family. Encouraged by their love and support, I launched Savy and Elle in 2023 starting with unisex baby bibs and Liberty print hair accessories, designed to complement the sweetest of outfits and suit any occasion.
Since welcoming my youngest daughter, Eliza, I’ve seen just how timeless and sustainable my handmade pieces truly are. Reusing the same cherished accessories for both of my girls reaffirmed my belief in creating products that are built to last, easy to care for, and beautifully reusable.
A growing family, a growing brand
As my children grow, so does this brand. I’m continually evolving the collection to reflect their changing ages and interests; introducing new, age-appropriate designs and keepsakes that grow with your little ones, too.
At Savy and Elle, we celebrate slow, thoughtful living and the magic of childhood. Every item is handmade with care, intention, and love. I hope you love using these pieces as much as I love making them.
From one mum to another. Thank you for being here.
Sarah x
© 2025 Made by Savy & Elle. Designed by Sarah Barrett
